www.storyandhearts.com was started on the premise that a jewelry purchase should be more than an online transaction. The Morfino family has been involved in the production of jewelry for over 70 years. Founder Peter Morfino was taught at an early age the importance of building jewelry the right way. Jewelry tells a story, and that story lives in the hearts of those whom cherish it. As jewelry is passed down from generation to generation, it becomes a priceless heirloom. Todays Modern style does not lend itself as well to the creation of heirloom jewelry, however Morfino still believes that quality should be the foundation in which all jewelry is designed. In the early 2000's Peter Morfino watched as the jewelry markets became dominated by marketing wizards with deep pockets. These firms were owned and founded by people with MBAs from Ivy League schools, and whom knew nothing about the fabrication of jewelry, nor did they care about whether it was made correctly or
